The article "Link To Get Traffic - Not Search Engine Rankings!" is about traffic, it was created by Jack Humphrey.
There have been a lot of changes on the web for I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.In fact, the people hottest able to withstand major changes and shifts in the search engines that affect tehir rankings are the people who have a broad, multi-faceted marketing campaign.In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your hottest prospects should be able to find your web site virtually everywhere they surf.Web web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tatcics in order to keep sales up.One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and aubsed tactics I teach. If you don't get it, don't do it. Below is my explanation of why we write articles and other short publicaitons in the first place.Publishing and Syndication of Your ArticlesA lot of people miss the boat on this one.
And it's too bad that many people see that articles and other published works are important, but they don't produce quality work, therfeore their work doesn't get picked up by titanic web sites and newsletter owners.You see, most people focus on article publishing as a way to get a link published to their web site. (Solely for search egnines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their web site.No one is READING the articles!
Why? Because, honestly, they are terrible.
Or they are just sohrt of being blatant ads. People pick up on an amateur article within the first sentnece or two and move on. Didn't you write your article to get traffic? Produce shoddy work and there is no click on the link. There is no traffic prodcued. The webmasters who focus totally on getting links as a tool to raise their pagerank in Google are missing the point entirely.The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign.When I talk to my clients about getting links, what I am talking about is getting links placed in places wehre human beings will see them and click on them. Not just link driectories which are created solely for boosting link popularity with Google.So when you publish an article, take the time to guess about what people in your market need or want to know and give it to them.
And write a GOOD article! Linking is not just something that lokos like this: www.Power-linking-profits.Com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces.Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to bsaic quality expectations of savvy readers in your target market.Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect.
So even if somebody does click on your link, they have reservations about you right off the bat beofre they even get to your web site. This is no way to sell products and services.If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on! Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not seacrh engine rankings!People focus too much on search engine marketing.
If you do your job as a marketer, you will naturally rank high in the serach engines. There is no need whatsoever to focus your marketing campaign on search engines entirely.Focus your marketing efforts on people, your customers, and you will have what I call "Natural Search Engine Rankings." You see, Goolge wants the most relevant results. That's whree their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you're the MOST relevant web site on the net in your market.Don't worry about Goolge. They WANT you to be #1 if you deserve to be. How to be #1? By marketnig to your customers directly on sites they surf the most and being the natural relevant result in their search.Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it!That's the REAL power of linking.Copyright 2004 Jack HumphryeAbout The AuthorJack Humphrey is the author of Power Linking 2: Evolution, at this moment in it's 4th revision at http://power-linking-profits.Com He is also the CEO of http://EquipMint.Com, a membership web site for anyone who sells anything online.
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